For 100 years you went to the telephone.

Those days are over. The Motorola cellular portable telephone goes wherever you happen to be, with no cord to find and no car to sit in. It is the first telephone a person can simply pick up and carry.

Every mobile telephone built before this one lived in the trunk of a car or the bottom of a briefcase, wired to a battery the size of a toolbox and useless the moment the engine stopped. The DynaTAC 8000X owes them nothing.

It is a complete cellular telephone, self‑contained, ten inches tall and twenty‑eight ounces in the hand. You carry it the way you carry a wallet or a ring of keys, and you place a call from anywhere the cellular network reaches.

You press Pwr, dial the number and press Snd, and you are connected to the network and, through it, to any telephone on earth. The handset remembers up to thirty numbers, so the people you call most are one touch away.

There is no switchboard to go through and no mobile operator to wait for. For the first time, the telephone is a thing you own and take with you, rather than a place you have to be.

Motorola DynaTAC 8000X handheld portable telephone — Shown without atenna · 10 in. · 28 oz.

$3,995 Suggested retail. Available now through authorized cellular carriers in your city.

A man takes a call from the back of a sedan on a city avenue — Sixth Avenue, 6:50 a.m.

In the City

Close the deal before you reach the office.

The hour between two meetings used to be an hour written off. Now the back of a cab becomes a place to return three calls, confirm a signature and move a closing up by a day.

The work no longer waits for you to arrive at a desk. It travels in your hand, at the speed of the city, and it is finished by the time the car reaches the curb.

A man with a portable telephone beside a sports car on a coastal road — Pacific Coast Highway, Saturday

On the Coast

Be reachable without being tied down.

A telephone that travels means the weekend is finally yours to keep. Take the call from the overlook, settle it in two minutes and set the handset back in the car.

Being available and being chained to a desk were once the same condition. The 8000X separates them. You answer when it matters and you are gone the rest of the time.

A woman in ski wear takes a call on a portable telephone at a mountain resort — Base lodge, ten thousand feet

On the Mountain

The signal followed you all the way up.

Wherever the cellular network reaches, the 8000X reaches with it, which means it works just as well in the lift line or the lodge as it does at the top of the run. The telephone is wherever you are standing.

And from now on, where you are standing is the only place it ever needs to be, because the mountain no longer interrupts the call—it simply becomes the view behind it.

DynaTAC 8000X shown from the front and side

The Particulars

Everything the 8000X is, in plain numbers.

Type: Handheld portable cellular telephone
Network: AMPS analog cellular
Height: 10 inches, antenna excluded
Weight: 2.5 pounds · 28 ounces
Display: Red LED, single line
Memory: Stores and recalls up to 30 numbers
Talk time: About 30 minutes per charge
Charging: About 10 hours · 1 hour with optional rapid charger
Keypad: 12 telephone keys, 9 function keys
Retail: $3,995 suggested
Built in: The United States of America

Function keys — Rcl · Clr · Snd · Sto · Fcn · End · Pwr · Lock · Vol

Talk time, standby and coverage vary with cellular conditions and battery age. Rapid charger sold separately; battery may run warm during rapid charging.

Take it to work, to play, to lunch and still keep up with your customers, your suppliers, your life.

Available now, $3,995 suggested retail.
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